A peculiar sort of tribute to Steve Jobs at Fast Company by Boyd Cohen offers us an interesting counterfactual:
and some interesting ideas that fall outside the usual zone of bafflement and helplessness…
One of the biggest failures of the environmental and climate change movement has been its lack of proper storytelling. One of the best attempts to tell the story about climate change was Al Gore’s Inconvenient Truth book and movie project. I have to give him props for raising awareness of climate change by trying to explain, sometimes with some technological wizardry, why the climate is changing and why humans are partially to blame.
However, if Steve Jobs were Al Gore, he would have done this completely differently. He would not try to scare people with the doom and gloom of climate change. If Steve Jobs wanted to change the dialogue and collective consciousness about this challenge, he would have done it in a way that inspires optimism and excitement about the convenient solutions that will make our lives better. My friend Peter Byck has tried to do this through his documentary, Carbon Nation, and my co-author Hunter Lovins and I tried to do the same with Climate Capitalism. But imagine if Steve Jobs were telling the story about how much better his new GPS and smart grid-linked EV mass transit system would allow us to get anywhere we wanted to go, faster and smarter than we ever have before.
Follow the link to read more.
But, humans “partially” to blame? Please.