A New York Times op-ed argues (again) against informing its readers on matters of substance.
As usual on such exasperating celebrations of the incompetence of the press, Matt Nisbet is quoted.
Research also suggests public health is an effective frame: few people care passionately about polar bears, but if you argue that closing coal-burning plants will reduce problems like asthma, you’re more likely to find a receptive audience, says the American University communications professor Matthew Nisbet.
Trying again: please assign reporters who do understand the situation, and run their stories prominently until people are exposed to the truth of the matter. Don’t claim that the truth doesn’t work until you’ve tried it. And spare us the half-baked lab studies, please. That way lies New Coke.
Obviously people are swayed by mood and recent incidents. But on serious matters, a reasonably complete understanding of the situation might actually be important. If you don’t think so, please get off the beat.