The piece is a couple of years old and the blog is obscure, and the observation isn’t all that original, but it’s explained very nicely. One of the key features of how we have lost the internet is described nicely in this article: “More Fires than Mongols: Illusions of Controversy on Climate Change”
Having recently read an amazing biography of Genghis Khan, indeed arguably the greatest military genius of all time, I was especially taken by this analogy from “Father Theo” who does not appear to be a priest, just somebody who plays sometimes in his daughter’s band.
Genghis worked it this way. He had his army set up camp outside a walled city. At night the army would light hundreds of campfires, most of them around dummy encampments, so that anyone looking out from the walls of the city would see campfires everywhere and presume a Mongol army much larger than the one that actually existed. Thus Genghis could win the psychological war on his enemy without risking a single casualty, and provoked concessions and easy victories from deceived and frightened opponents. With an army of 50,000 illiterate Mongols—trivial in the larger scheme of things—Genghis created the largest empire the world has ever known, and it was tactics like the above which allowed him to do it.
The climate denial camp is now using a similar tactic. To create an illusion of numbers, they recycle the same old deniers over and over again. But really, they aren’t many. It may seem that way sometimes, but actually, they’ve just built a lot of campfires. The Mongol hordes of medieval times have simply been replaced with a miscellaneous helter-skelter of climate deniers, who’ve got the oil and gas industry to build their fires for them.
There’s more. Go look.
I think this is a keeper. It’s an explanation that is clear enough for climate newbies to get an inkling of what is going on.