Michael Tobis, editor-in-chief of Planet3.0 and site cofounder, has always been interested in the interface between science and public policy. He holds a doctorate from the University of Wisconsin - Madison in Atmospheric and Oceanic Sciences where he developed a 3-D ocean model on a custom computing platform. He has been involved in sustainability conversations on the internet since 1992, has been a web software developer since 2000, and has been posting sustainability articles on the web since 2007.
Helpful ideas for anyone entering the fray.
I like this talk because it is totally Cluetrain compatible. The most important of the 95 Cluetrain theses is #3. “Speak with a human voice.”